Where Product People learn efficient Customer Discovery

I teach Startup PMs and Designers to get trustworthy user insights that create stellar products - faster.

How I can support you 👇

FOR INDIVIDUAL PRODUCT PEOPLE

1-on-1 coaching for non-researchers running Product Discovery

Accepting limited new clients from March 2024. Apply for a spot below.

FOR PRODUCT TEAMS / STARTUP TEAMS

Team training to rapidly improve your Discovery skills

Let’s get your team running rapid, effective discovery in weeks, not months.

Trusted by companies backed by Europe’s top VCs

Get insights you can trust for big product decisions - and fast.

I use my UX Research and Marketing background plus entrepreneur experience to teach your Product team better discovery skills in half the time.

⌛️ The next build or product is coming - you need to understand customers fast.

🤷 You struggle to make big decisions - can you trust the insights to make that bet?

🔍 You’re not finding “wow” insights, and wonder if you’re missing something.

📚 You’ve read all the books about what to do in discovery, but get stuck on how to do it.

Sound familiar? Learn how I can help -

A few companies I’ve worked with

Client Google logo

Trying to figure out AI for your research work?

I’m doing the AI testing you don’t have time for.

(So you can focus on your work).

The only newsletter helping you to never get replaced by a bot.

Sign up to learn

  • which AI tools are doing what well (and not)

  • workflows you can actually use to improve at work

  • AI updates you need to know about things like data privacy and regulation

What my clients say

  • Ola Sars, CEO and Founder of Soundtrack and Beats Music

    "Caitlin represents the new breed of business professionals that actually DOES what others only TALK about, applying uncompromised customer focus. Caitlin helped Soundtrack Your Brand refocus our strategy towards the customer segments where we had the strongest product-market fit, and thereby unlocking our successful and capital-efficient growth trajectory coming out of the Covid crisis."

    Ola Sars, Founder & CEO of Soundtrack and Beats Music

  • "Caitlin greatly enhanced our experimentations by bringing much-needed clarity to our testing process. Her flexibility and adaptability were incredibly helpful to run a successful UX sprint tailored to our needs."

    Jean Ochel, Co-founder of Aumio

  • "Caitlin's work was actionable and we could see the impact she had on the team right away. She has a thorough understanding of startup culture and corresponding challenges, so it was easy to dive in straight away."

    Loic Tse, Product Manager at Relive

In 13 years of experiments, I’ve led a research team at a Spotify-backed SaaS company and established a research practice at many others.

I’ve launched, scaled and sold my own business. And I’ve helped teams evaluate whether new products and markets were worth the risk before launching.

I’m passionate about deeply understanding people to help businesses and customers all succeed.