About Caitlin
I didn’t plan on becoming “the AI person.”
But people kept coming to me with the same problem: they couldn’t figure out how to get reliable insights from AI.
So I started testing, breaking, and rebuilding AI workflows until they produced insights I could stand behind.
Why trust me? I don’t do hype.
I do practical, tested systems that make research faster without losing accuracy.
That focus is why companies like Canva, YouTube, and Volvo bring me in to train their teams.
My Background - Pre-AI
For the past 14+ years I’ve held roles across marketing, design, and research:
…from leading insights as Head of User Research at a Spotify spin-out SaaS company,
…to working with design and ad agencies across Europe and the US.
I’ve even built a business from scratch and sold it (which I like to think keeps me allergic to fluffy, impractical advice).
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Want to make significant progress with AI for insights? Start here:
The easiest way to see what I do → My AI Customer Research newsletter (free)
Finally get AI analysis right → Take my course (it’s rated 4.8/5)
Get support for your whole team → Send me an email and let’s chat