Run Interviews for Product Market Fit
Run just the right interviews to fast-track product market fit at your startup.
Two course options - see details
Your startup team is pretty sure you haven’t reached PMF, but you’re not sure what’s getting in the way.
Maybe you’ve already been talking to customers. But you still struggle to trust your insights to make big, risky decisions and choose the right direction from all the options.
My tested processes get you exactly the insights you need - faster than reading another book.
You’ve talked to customers, but the insights aren’t giving you clear direction.
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You don’t trust your insights enough to make big, risky product decisions
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You’re still not sure WHY some early users aren’t engaging with your product
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Time is running out, and you don’t know if you’re building for the right customer
Learn the system to get insights you can always trust - and make product decisions easy.
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My system makes it nearly impossible to fail at getting insights you trust, every time
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Get personalized, practical guidance to improve your interview process and technique in days, not weeks
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Make decisions faster and easier with clear insights that move the business
Trusted by companies backed by Europe’s top VCs
FAQs
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Anything that takes you away from directly moving the business needle needs to make impact - I get it!
The self-paced course option takes
2-3 total hours of your time to go through the materials.
The cohort course takes 1 hour per week over 4 weeks of live session time.
The goal of both course options is to get you actionable insights from your customers within just a couple of weeks. -
Nope - you can be a complete beginner at interviewing users to start with my content. I walk you through running a targeted interview process that gets you the answers you need, regardless of whether you’ve done this 50 times or never before.
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Most other startup research consultants haven’t…
🚀 Founded, scaled and sold a business
📈 Spent ≈8 years focused on supporting only early-stage startups
🧰 Worked in Marketing and Design roles as well as Research to understand how research gets used
🏆 Been the Head of User Research at a SaaS startup
I’m equally passionate about helping businesses become successful as I am about solving user problems.
And in everything I do, I optimize for the best balance of quality and speed. -
Nearly all of my clients have read The Mom Test.
And guess what? They still don’t know how to run effective interviews, with the right focus to get the answers they need most.
This course is the step by step hand-holding you need to figure out customers if you’re not already an experienced user researcher.Books tell you a lot about WHAT to do. This course walks you through exactly HOW to do every step of it, and in less time.
Run User Interviews for Faster Product Market Fit
Proven processes, tested techniques, templates and systems for fast improvement - in two options.
Get the Self-paced Course
What you get:
Video walkthroughs guiding you through every step of the process
Lifetime access to all course materials
Clear plan for the exact interviews that help you figure out your best early adopter audience to build for, and which problems to solve for them
Interview scripts to use and reuse with multiple different customer types
Process guides and templates for reliable insights from your next sessions
Decision-making framework for weighing insights and faster decisions
Optional add-on of 1:1 advising sessions, on-demand when you need them
$89 for Self-paced access
Join the Live Cohort Course
What you get:
Live sessions walking through the process with Caitlin and other cohort members
Lifetime access to all course materials
Clear plan for the exact interviews that help you figure out your best early adopter audience to build for, and which problems to solve for them
Interview scripts to use and reuse with multiple different customer types
Process guides and templates for reliable insights from your next sessions
Decision-making framework for weighing insights and faster decisions